Best Makeup

Below are five of the most popular makeup brands of 2025, according to the Cosmetify Index Q1 2025.

• Fenty Beauty

• Charlotte Tilbury

• Rare Beauty

• Dior Beauty

• Huda Beauty

Rihanna created Fenty Beauty for people with all skin types and all skin tones. Rihanna launched Fenty Beauty in 2017 when she was 29 years old. As with the product line, Fenty Beauty also drew international attention for diversity in its advertising campaign, which featured numerous Black models and other models of color. Within one month of release, Fenty Beauty’s sales were valued at $72 million, which is one of the main reasons why Fenty Beauty is most popular. The best makeup product is Soft Matte Longwear Foundation. Fenty Beauty is one of the five best makeup brands.

Charlotte Tilbury was named after the person Charlotte Tilbury, who is the founder of the company. Charlotte quickly established a makeup brand name for herself in the 1990s. This makeup brand is new to grown-ups but old for middle schoolers, creating countless trends backstage. She has worked on over 100 Vogue covers and is the only makeup artist to have had three simultaneous Vogue covers for the US, British, and French editions in September 2011. Charlotte Tillbury’s best product is Charlotte Magic Cream 50 ML Moisturizer.

Rare Beauty- By Selena Gomez. Rare Beauty states, “We are on a mission to help everyone celebrate their individuality by redefining what beautiful means. We want to promote self-acceptance and give people the tools they need to feel less alone in the world.” This means that Rare Beauty wants people to feel good about themselves and accept who they are. Rare Beauty’s best product is Soft Pinch Cream Blush.

Dior Beauty is a luxury beauty brand offering a range of products, including makeup, skincare, fragrance, and gifts. Dior mainly focuses on perfumes and body mists. They use flowers and other garden plants to create their perfumes and body sprays. They are also popular for their makeup. Their best makeup product is DiorShow Mascara.

Huda Beauty is a cosmetics brand launched in 2013 by Huda Kattan. She launched a cosmetic line with her sister, Mona Kattan. The brand is named after her YouTube channel in 2013. Huda Kattan states, “When you think you’ve made it, you need to keep pushing because the person next to you or your competitor is also getting better, and you need to be able to stay ahead.” This means that to make a productive company, you need to stay ahead. Huda Beauty’s best product is Easy Bake Setting Spray.